Sapp comes to MiracleCorp after 18 years with PetSmart, where he held a variety of leadership roles including SVP of Merchandising and VP Dog and Cat Consumables. His extensive experience and proven results in retail merchandising, sales, and marketing enhances the company’s products, branding, and customer focus and will help the company continue to lead the pet market in innovation and growth.
“We are thrilled to welcome Mike to this role in MiracleCorp,” said Bill Sherk, CEO of MiracleCorp. “With Mike’s track record of leadership and experience in the pet industry, he will make a significant difference leading our sales, marketing, and product teams and award-winning portfolio of brands.”
“It is truly an honor to join MiracleCorp as president. I look forward to working closely with our retail customers to provide solutions for pets and their humans with MiracleCorp products and to help support the company’s continued innovation and growth,” said Sapp.
With a combined offering of over 5,000 products, MiracleCorp and its wholly owned subsidiaries offer an array including health aids, grooming tools, collars, leashes, halters, leads, food, functional treats, supplements, safety and agility flooring, and other innovative items.
