Lily’s Kitchen has signed a major distribution agreement with Eldorado in the Nordic region so the UK company’s dog and cat recipes and treats will now be available to specialist retailers across all of Western Europe for the first time.
The new agreement is a major milestone for Lily’s Kitchen, which doubled its international footprint in 2019 by targeting specialist pet retailers. The company says this strategy has helped it to scale consistently while building brand recognition and credibility.
Thomas Bayel, international sales director at Lily’s Kitchen, said: “As a family-founded business, which was looking for a premium, natural, pet food brand for its portfolio, Eldorado is a perfect fit for Lily’s Kitchen, and the millions of pets parents across Denmark, Norway, Sweden, Finland and Iceland.
