The Nutriment Company enters the Polish market

The Nutriment Company (TNC) is ending 2025 with another significant step: its tenth acquisition this year alone. With the acquisition of Zoo Factory, a leading Polish supplier of premium treats, pet food and accessories, TNC is entering one of the most dynamic and fastest-growing pet markets in the European Union, according to a press release from the company, which is owned by Scandinavian private equity firm Axcel. This acquisition marks a key milestone in the group's European expansion strategy.

Poland has established itself as one of the most important growth markets in the European pet segment in recent years, TNC points out. Reasons for this include the increasing number of pet owners, the trend towards high-quality, natural pet food and strong growth in sales figures in brick-and-mortar stores and online channels. In 2024, the market value exceeded PLN 5 billion (around EUR 1.16 billion) – an increase of around 10 per cent over the previous year and well above the EU average.

Industry experts expect this growth trend to continue in the coming years. Against this backdrop, the acquisition of Zoo Factory gives TNC a direct presence in an important, promising market. Zoo Factory is a wholly Polish company with over 25 years of experience in the pet industry. Its products enjoy a high level of trust among Polish consumers and are available in around 250 varieties.