The documentary film The Borgey Odyssey, produced by French GPS tracker manufacturer Weenect, has been awarded silver in the Public Relations/Brand Building & Image category at the World Media Festival in Berlin. Shot with a three-person team in Arvidsjaur in northern Sweden, The Borgey Odyssey tells the story of French musher runner-up Elsa Borgey and her partner Fred.
According to Weenect, the film deliberately avoids commercial staging or loud messages and is touching precisely because of this: With clear imagery, powerful landscape shots and a calm presence, a story of perseverance, clarity and authenticity unfolds - values that brands need today in order to have a lasting impact, emphasises Weenect.
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