David Falk will help the company to expand internationally.
Falk has an extensive background in marketing, sales and strategy in companies across various sectors, including technology and retail.
Most recently, he worked as Managing Director at Spanish legal tech firm Reclamador and as CEO of Motobuykers (acquired by motorcycle e-commerce company Pierce AB). He also served as a member of the Executive Directors Board at FC Barcelona football club.
"Gosbi is an incredible Mediterranean pet food success story. When I was asked to join and accelerate the expansion with my international and digital experience, I said yes immediately!,” he said.