Animal Distribution Magazine, a French trade magazine, recognises various brands and products in the pet sector on an annual basis. In the aquatics segment, the German aquatics company Eheim has now been recognised as “Best Brand in the Pet Sector in France” and as “Best Aquatics Brand” with the gold trophy. It also took the bronze award in the garden pond section.
In surveys organised by the magazine, marketing experts and buyers among others rate products and brands in different categories. The criteria for assessment are practicality, efficiency, user-friendliness, handling, ergonomics, safety, design, environmental protection, innovation, logistics, marketing dynamics, sales support etc.
