The Fressnapf Group surpassed its expectations for 2021 with annual sales reaching 3.17 bn euros. The sales figure equates to growth of over 500 mio euros or 19.8 per cent compared with the previous year. The group thus achieved the greatest growth in its history going back nearly 32 years. It also provides a strong basis for driving development aimed at creating a pet-centric ecosystem.
In all eleven countries in which it operates, Fressnapf says it achieved significant double-digit growth both online and in store compared with the previous year. Gross sales in its home market in Germany reached 1.81 bn euros, equivalent to growth in sales nationally of 240 mio euros or 15.4 per cent as compared with 2020. Sales abroad came to 1.36 bn euros, an increase of 283 mio euros or 26.2 per cent compared with 2020.
Fressnapf opened more than 100 new stores last year, but the chain continues to look to the online channel for driving strong growth. Sales here were up by 54 per cent, and the company emphasises that it is now represented by both bricks-and-mortar stores and online in all countries in which it operates. It has also added to its logistical infrastructure with newly opened warehouses in Poland and France.