Mars Petcare announced two appointments to the Pet Nutrition North America leadership team: Jessica Hauff joins as the first-ever general manager (GM) of e-commerce and Travis Reaves as vice president, strategy and growth transformation.
In her new role at Mars Petcare, Hauff will lead agile teams of cross-functional Associates dedicated to accelerating the company's e-Comm presence and online business, while also ensuring the pet parent shopping experience is seamless across all channels.
Hauff comes from L’Oréal, where she served as Senior Vice President, Ecommerce Acceleration and Data Activation.
Reaves will be responsible for short and long-term strategy development, inorganic growth, and helping boost Mars Petcare's analytics and insights capabilities to put pet parents at the heart of all decision making.
Reaves brings more than 13 years of experience growing global businesses. He most recently served as Vice President, Strategy & Development, at Tractor Supply Company – the largest rural lifestyle retailer in the U.S.