Beside the success in the dog segment they came also succesfull in the cat segment. To cover both segments with one name was the reason to rename the company into Fish4Pets Ltd.
This is a change in name only, we remain the same legal entity with the same company number. Thus, our new positioning is ‘Fish4PetsTM Ltd. a company with two principal brands, namely Fish4Dogs™ and Fish4Cats™’. Says Graham Smith, CEO.
Graham adds; ‘I’m delighted that this change of name allows us to signal the equal importance of our Fish4Cats™ activity, whilst we continue to go from strength to strength in the dog market. 2020 has already seen the introduction of our new Fish4Dogs™ Finest packaging and treats ranges. We also have exciting new developments in our product pipeline, a growing customer base of discerning pet owners looking for ever healthier choices and plans underway to update our Fish4Cats branded ranges.
There are no changes in the management, structure or ownership of Fish4Pets and we’re facing the future with vigor and enthusiasm’.