Partner in Pet Food (PPF), a leading European pet food manufacturer, announced that it has signed an agreement to acquire Doggy, a leading Swedish pet food manufacturer, for an undisclosed amount.
Doggy is highly complementary to PPF in its product range, geographies and distribution channels and reflects PPF’s strategy to further internationalise and grow its business and online presence.
Headquartered in Vårgårda, Sweden, Doggy is the country’s largest manufacturer of dry and wet pet food for cats and dogs. Founded in 1903, the business has a long history in the successful production and delivery of premium pet food products to its customers in over 20 different markets today.
Doggy’s management team will continue to run the business after it becomes part of the PPF Group.
The transaction is expected to complete in August, subject to customary regulatory approvals.