Pets Choice has announced the purchase of the Bob Martin Healthcare factory, assets and goodwill after Bob Martin (UK) Ltd entered administration. Along with the acquisition, Pets Choice has agreed a brand licence with the Martin family so that the Bob Martin brand can continue to flourish and grow.
The sale saw Pets Choice acquire the Bob Martin (UK) Healthcare brand including Clear, Clear Plus and cat litter brand Felight, taking the product portfolio into a new category in pet supplies.
The insolvency of the parent company of Bob Martin in England comes as no surprise to those familiar with the sector. The Bob Martin subsidiary in France was closed back in July 2018