Fish4Dogs has formed a new wholesale distribution partnership with Trust Pet Products in an exclusive arrangement for the UK, which focuses on providing greater opportunities for independent retailers to sell the full range of food and treats from Fish4Dogs.
Both businesses see the move as a ‘great fit’ as both invest in the development of customer relationships with independent pet shop owners. Both also benefit from being based in the Midlands – Fish4Dogs in Worcestershire and Trust Pet in neighbouring Warwickshire – which means they can work closely together and use their location in the ‘heart of England’ to ensure swift and steady supply across the UK.
Graham Smith, CEO of Fish4Dogs, said: “We are delighted to be entering into a new partnership with Trust Pet at a key time in our business growth. This is a very exiting year for us with lots of changes ahead which will put our brand in the spotlight.