Rolf Boffa receives Ernst & Young entrepreneur award

Outstanding Swiss business personalities have received the "Entrepreneur of the Year" award at the 13th awards ceremony staged by Ernst & Young. One of the recipients of the coveted award was Rolf Boffa, CEO of Qualipet AG, in the "Trade/Services" category. The award recognises his entrepreneurial achievements as well as the business development and innovation of the Swiss company.

The key factor in Qualipet's success is a love of pets. According to Ernst & Young, this sentiment is clearly perceptible among the 560 employees and is also reflected in the 75 or so Qualipet stores in Switzerland, which are regularly reviewed by animal welfare bodies.