New managing director for Vafo Praha

Milan Bartoš has been appointed to the position of managing director of Vafo Praha.

Czech manufacturer of superpremium pet food, Vafo Praha, kicks off the new year with a major change in leadership: Milan Bartoš, who until now has served as head of sales, has been appointed to the position of managing director of one of three newly established companies created within a restructuring process.  Jakub Majer, who until now served as managing director of Vafo Praha, becomes the managing director of Vafo Production, the company announces in a media release. He will focus on the development and management of all our production facilities and is also one of the five Board Members of the Vafo Group.

Milan Bartoš has been with Vafo Praha for 12 years and has worked in the pet food industry for more than 15 years. He began his career in retail positions, later moving into the sales and purchasing departments. He joined the company in 2013 as a sales manager, and from 2018 was responsible for the management of private-label brands. For the past five years, he has led the company’s sales department.

‘We’re entering a new phase of growth in which we aim to be one of the most responsive and forward-looking companies on the European pet food market,’ Bartoš said. ‘The landscape is changing faster than ever before, which is why we’re basing our strategy on adaptability, data, and the strength of our brands. Our goal is not only growth, but also the creation of solutions for new challenges across individual sales channels, from specialist stores and the modern market to e-commerce and a direct relationship with the customer.’ The brands should continue to help partners succeed in the market, rather than just following it.

Bartoš assumes the position of Managing Director of Vafo Praha following the company’s restructuring at the beginning of the year. The move is driven by the dynamic growth of recent years, with the aim of streamlining management, clearly defining responsibilities, and strengthening the specialization of individual parts of the business. The newly created companies reflect the main pillars of the group’s activities.