Vobra Special Petfoods, a Dutch pet food manufacturer, has lowered the price of its products as of 1 December. “The price cut is a direct consequence of the lower raw material and energy costs expected by the company in the upcoming period,” said a company spokesperson.
The company faced rising raw ingredient costs in the past, leading to an increase in prices. It pledged, however, that if costs were to fall, it would review and cut its prices. The latest decline in the cost of raw materials and power has now enabled it to honour this commitment and pass the advantage on directly to its customers.
“This price cut reflects our ongoing commitment to fair and transparent business practices,” said CEO Edwin Roelands.