Giorgio Massoni has taken over as head of the veterinary channel at Arcaplanet. In this role, he will mainly pursue a project focused on developing collaboration with veterinarians, veterinary schools and major professional associations. This is according to a report in the Italian online industry magazine Pet B2B.
Giorgio Massoni joins from Monge, where he was sales manager of the speciality trade channel for four years. He began his work in the pet industry in 1998 at Royal Canin as a veterinary informant. After a stint at Purina Petcare, he returned to Royal Canin, first as vet channel manager and then as general manager since 2011.