South Korean Food Companies Expand into Mainstream Pet Food

South Korean food companies are expanding beyond pet snacks and nutritional supplements into mainstream pet food, particularly dry diets for dogs. Recent product launches by hy Corporation and Dongwon F&B highlight growing competition in the country's pet food sector.

In October 2026, hy Corporation launched WAL RX, its first complete dog food range. The products combine dry kibble with freeze-dried probiotic cubes and include formulations targeting digestive health, immunity and joint care. The company previously focused on pet milk and nutritional snacks under its Petkurte brand.

Dongwon F&B also expanded its Nutriplan portfolio in September with Daily Mun, a functional dry dog food range featuring omega-3 ingredients. Its earlier pet food business focused mainly on wet food and canned products.

Meanwhile, Harim Petfood has established a stronger position in the domestic market through its The Real brand. The company, which began operations in 2017, turned profitable in 2021 and has maintained profitability since then.

However, entering the staple pet food market remains challenging. Established international brands have strong market positions, while pet owners tend to be cautious about changing their pets' regular diets.

For South Korean food manufacturers, the expansion represents an opportunity to apply their existing food production, ingredient sourcing and research capabilities to a new category. Product quality, nutritional differentiation and consumer trust will remain important factors in competing with established pet food manufacturers.