Paul van der Raad looks forward to supporting the strengthening of Protix’s international position in the fast-growing market for insect-based ingredients.
Protix, a market share leader in insect-based nutrition for healthy and sustainable feed and food, has hired Paul van der Raad as global commercial director for pet food. He will be responsible for the commercial strategy, roadmap and sales in pet nutrition. With his experience and network, the company wants to serve its customers even better in thoroughly understanding their requirements and the needs of pet owners.
Paul van der Raad is an accomplished commercial expert and has been active in the pet industry since 1997. He has worked as CEO and COO and in various senior management positions in sales & marketing with leading pet food companies, including spending 20 years at Danish Vital Petfood Group. He is currently CEO at the Danish manufacturer Henne Pet Food and will join Protix on 1 August.