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Mars throws support into eco pet company

Feb 19, 2020
A company that makes pet beds and other pet products from recycled plastic and used textiles has received the support of global giant Mars Petcare and aims to raise more than $2m (£1.5m) this year.
Project Blu, which launched in the UK at PATS Telford and distributes its products through wholesaler Kennelpak, has been identified by start-up accelerator Leap Venture Studio. 

Leap Venture Studio was launched by Mars Petcare’s Kinship division and Michelson Found Animals Foundation, and is supported by Los Angeles-based consulting company R/GA. 

It identifies start-up pet companies with innovative ideas and helps them achieve maximum success by connecting them with award-winning strategists, technologists and designers through a 13-week course split between Los Angeles and New York. 

The program accumulates at a conference in May, with the candidates presenting to the senior executives of the three companies as well as external investors.


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