A company that makes pet beds and other pet products from recycled plastic and used textiles has received the support of global giant Mars Petcare and aims to raise more than $2m (£1.5m) this year.
Project Blu, which launched in the UK at PATS Telford and distributes its products through wholesaler Kennelpak, has been identified by start-up accelerator Leap Venture Studio.
Leap Venture Studio was launched by Mars Petcare’s Kinship division and Michelson Found Animals Foundation, and is supported by Los Angeles-based consulting company R/GA.
It identifies start-up pet companies with innovative ideas and helps them achieve maximum success by connecting them with award-winning strategists, technologists and designers through a 13-week course split between Los Angeles and New York.
The program accumulates at a conference in May, with the candidates presenting to the senior executives of the three companies as well as external investors.