Nielsen and Pet Supplies Plus, the largest, neighborhood pet retailer in the U.S., announced a long-term, exclusive analytic relationship. With this agreement, Nielsen will be the exclusive analytic collaborator to access Pet Supplies Plus's key account data.
Effective immediately, Nielsen Global Connect will gain measurement into over 500 Pet Supplies Plus stores, amplifying its industry-leading, total pet retail read for the U.S. market.
Since 1988, Pet Supplies Plus has grown a distinguished reputation within the pet retail space for its customer-centric shopping experience, 'minus the hassle.' Through Nielsen Global Connect data, Pet Supplies Plus will gain an enhanced understanding of today's passionate pet consumer landscape to power the next decade of retail growth and franchisee success.
"Understanding our consumer is a top priority as we navigate today's quick moving and evolving omnichannel landscape," said Derek Panfil, Chief Merchandise and Marketing Officer at Pet Supplies Plus. "Nielsen Global Connect is the most prominent source of data within the U.S. pet market and as we grow our presence both instore and online, we look to Nielsen's strength in omnichannel measurement to inform our daily data-driven decisions."
"The U.S. pet retail channel continues to thrive and winning pet retailers like Pet Supplies Plus are leaning heavily into data and analytics to stay one step ahead," said Raha Alavi, Senior Vice President of Retail Services at Nielsen Global Connect. "As we shape a smarter market for the pet industry at large, we are proud to welcome Pet Supplies Plus to the Nielsen Global Connect measurement universe."