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Fressnapf reorganises its distribution


Apr 23, 2019
As part of its corporate strategy Challenge 2025, Fressnapf has restructured its distribution. The stores of franchise partners and the company's own stores are to be brought together with immediate effect.

Jochen Huppert, senior vice-president of sales for the Fressnapf store chain in Germany and contact partner for more than 200 national franchise partners for around 20 years, will assume joint responsibility in future with the head of the field sales force, Michael Vinzing, for the stores belonging to Fressnapf also.
"The new structures and the division into geographical regions will give us and our teams in the field and in house the opportunity to focus more on the customer and draw synergies from both channels," said Huppert. There are currently around 680 franchise partners and nearly 220 of Fressnapf's own stores in Germany. All of the approximately 700 Fressnapf and Maxi Zoo stores in other European countries are operated as chain stores and are the responsibility of Norbert Marschallinger, senior vice-president of international sales.

Fressnapf's veterinary service, headed by Dr Olaf Türck, and the Activet veterinary practices operating in selected Fressnapf stores, for which Dr vet René Reinhold is responsible, will also be subordinated directly to the distribution division in future.


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