Arjan Coenen to Join Vitakraft Benelux as Field Sales Manager

Arjan Coenen 

Arjan Coenen is set to join Vitakraft Benelux B.V. as Field Sales Manager on September 1, 2026, moving from his current role as Sales Manager at Ruinemans Group.

Coenen announced the move on LinkedIn, saying that after a “very instructive period” at Ruinemans Group, he would begin his new position with Vitakraft Benelux on September 1. Vitakraft Benelux subsequently welcomed him publicly, highlighting his industry experience and saying he would add value as Field Sales Manager. 

Coenen joined Ruinemans Group as Sales Manager in September 2024 after previously working at Laroy Group. During his time at Ruinemans, he was involved in the company’s expanding pet product portfolio, including its acquisition of the Raw4Dogs raw dog food brand from Premium Petfood Brands in 2025.