BM Smile

PETHROOM is a premium Korean pet lifestyle brand developed by BM Smile, built around the philosophy of Pet Humanization—creating products that allow pets and their families to enjoy a more comfortable, healthy, and enjoyable lifestyle together.
We offer a comprehensive range of pet products across living, bath, walking, litter care, food, supplements, and smart pet devices, combining practical functionality with thoughtful Korean design.
PETHROOM has established a strong presence in Korea, with 2 million+ domestic members, 470,000+ Kakao Plus Friends, and distribution across 3,500+ retail locations.
With our growing international business, we are now looking to build long-term partnerships with retailers, distributors, and pet-industry partners in the U.S. and other global markets.
Our goal is not simply to sell pet products, but to create a lifestyle brand that makes everyday life better for pets and the people who love them.