Whitebridge Pet Brands announced it has been acquired by NXMH, a Belgium-based family-owned investment firm. Whitebridge has been a portfolio company of Frontenac since 2014. Terms of the transaction have not been disclosed.
Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star, a leading pet treat manufacturer and Petropics, maker of Tiki Cat and Tiki Dog pet foods. In April 2017, Whitebridge Pet Brands acquired Dogswell, a leading brand of functional jerkies for dogs.
In January 2020, the company acquired Cardinal Pet Care, maker of Pet Botanics and Crazy Dog training treats. And in March 2021, Whitebridge Pet Brands completed the acquisition of Grizzly Pet Products, a leader in pet supplements.
