During the first nine months of fiscal 2020, General Mills' pet segment net sales increased by 11 per cent to 1.14 bn dollars.
Success in food, drug and mass market retail outlets helped the company's pet food segment (Blue Buffalo) achieve net sales of 384 mio dollars in the third quarter of fiscal 2020. Blue Buffalo's pet food and treat net sales grew by 11 per cent over the same quarter in the previous year.
Sales growth of the two largest product lines, Life Protection Formula and Wilderness, hit double digits. General Mills' pet segment operating profit increased by 29 per cent to 94 mio dollars.
Sales of General Mills' pet food products, including Blue Buffalo, grew rapidly in the early stages of the coronavirus pandemic in the United States, along with many other consumer goods, as people prepared to shelter in place.
