Purely Fish is celebrating its second anniversary as an international pet food brand, with a range of 100 per cent natural treats, wet food, toppers and raw food for cats and dogs, all made from fish. The company was created in 2017 by Ideal Foods, an international seafood trading and export company, which sells fish and shellfish for human consumption to more than 40 countries.
By creating a pet food brand, the company was able to open up a new market for which they were able to use additional parts of the fish in the production of a range of healthy pet food and treats, packed full of the natural goodness of fish.
Since its inception in 2017, Purely Fish has grown quickly, both across the UK and internationally. The company's products are now sold by more than 60 stockists across the UK, including a combination of independent stockists and also the larger retail chains such as Pets Corner and TK Maxx. Purely Fish is also exported to many countries around the world including Hong Kong, Taiwan, Singapore, Germany, Malaysia and Poland.