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Fressnapf/ Maxizoo opens the 1500th store


Sep 4, 2018
It was only 29 years ago that Torsten Toeller opened the first “Freßnapf” store in the North Rhine-Westphalia town of Erkelenz, Germany. This store is still with us today – and it even has the same store management as in 1990. Nevertheless, Fressnapf | Maxi Zoo has experienced a great deal in nearly three decades.

Today the group is represented in 11 European countries and generates approximately two billion euros in turnover each year with pet food and accessories. And the next milestone is right around the corner: the opening of the 1,500th store in Europe. The exact location of this store will remain a small secret until the middle of October of this year. However, Fressnapf | Maxi Zoo is already starting the festivities for its customers from Denmark to Italy now – in another European-wide campaign with the slogan:  “1,500 Fressnapf | Maxi Zoo stores in Europe. Celebrate with us and save!”  

On these lines, this year in September and October there will be a wide range of offers across Europe for customers and pet owners. In keeping with the 1,500 stores, for example, there will be discounts on many items from the nearly 13,000 products in the Fressnapf| Maxi Zoo range. The anniversary will be accompanied by a comprehensive media campaign with flyers and advertisements.  Furthermore the 20th anniversary of MultiFit, the first exclusive Fressnapf | Maxi Zoo brand, will be celebrated as part of this campaign. Today, MultiFit is the Fressnapf label with the broadest range and boasts over 500 products alone. The range of Fressnapf labels is rounded out with 15 additional exclusive labels including Select Gold, Real Nature, Dogs Creek and fit+fun.  

In Germany, the campaign for the 1,500th store will also be accompanied by a big customer competition. Different high-quality prizes will be offered such as a family holiday to France or a trip for an owner and their dog.







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