Best Friend Group Oy’s Hurtta brand has been granted the Design from Finland Mark. Hurtta products are well-known high quality dog outdoor clothing and accessories. According to the company, the Association for Finnish Work grants the Mark for unique Finnish design. Companies that have been granted the Mark are forerunners who invest in design and understand the value of it.
Hurtta brand was founded in 2001 and its impact on both direct and indirect employment in Best Friend Group is around 40 people. It is exported in almost 30 countries worldwide. The company stresses that design is an essential part in all of the company’s product development starting from the very beginning of the process. The company has created its own measuring system for dogs , which is the basis of all Hurtta product development.