Fressnapf wants to become even more aggressively priced

Company News 2024-10-26 For test basic website

Fressnapf wants to become even more aggressively priced

Fressnapf

Europe's leading pet shop chain Fressnapf will be able to further expand its leading market position in the difficult 2024 financial year. This was announced by company founder and owner Torsten Toeller at the International Pet Conference in Brussels. With an estimated total turnover of almost 4.8 billion euros, Fressnapf will have a market share of 24.6 per cent by the end of the year, including the online business. For the first time, international sales will exceed sales in Germany with a share of 56.2 per cent.

And the international expansion is set to continue: By the end of this year, the company will operate 2 683 stores in 15 countries. Country no. 15 is Slovenia, where Fressnapf recently opened its first store in Maribor. The activities in Slovenia are carried out as part of a joint venture with the Croatian partner company Unconditional.

Toeller openly admitted in Brussels that the pet industry is currently experiencing a slight downturn. Fressnapf is not unaffected by this. In response to the current reluctance of many customers to buy, Fressnapf intends to operate even more aggressively in terms of price in future. Multipacks in particular are to play a greater role in the pet food range in future. Fressnapf also wants to focus on better training and payment of sales staff in the future.

Ceva Animal Health inaugurates new site in France

Ceva Animal Health inaugurated its new European distribution logistics platform in Montpon-Ménestérol, Dordogne, France, in mid-October. The French animal health company is thus improving its export capacities and strengthening its international presence. With a physical presence in 47 countries, 21 innovation and development centers and 33 production sites, Ceva aims to make Montpon-Ménestérol its first European logistics hub capable of serving up to 100 countries. The project is being financed by the French government as part of its economic stimulus program.

The logistics center in Montpon-Ménestérol is located 40 km from the company's historic headquarters and one of its main sites in Libourne. Equipped with the latest digital and automation technologies, “this new center embodies the future of distribution,” Ceva said in its press release. For example, the 12 000 m2 storage cells are equipped with a Warehouse Management System (WMS) that optimizes all logistics processes – 20 000 pallets stored for 2 800 listed products - from reception to dispatch, and have autonomous, three-directional trolleys that facilitate storage and order preparation. These innovations are intended to ensure efficiency, shorten throughput times and optimize the supply chain.

The building only takes up 10 per cent of the 14-hectare site, the rest is used to preserve biodiversity and protect more than 54 bird species. The facility is intended to be energy self-sufficient in the long term thanks to 20 geothermal probes, photovoltaic panels, optimized lighting management and improved building insulation. This will reduce energy consumption by half compared to a conventional platform with the same capacity.