Sera takes over Interpet

“Two strong family businesses with a deep passion for aquaristics and fishkeeping are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts", announces the Heinsberg-based aquatic products manufacturer Sera with regard to the acquisition of the long-established British company Interpet. Interpet has been part of the Central Garden & Pet family since 2004 and brings the Interpet, Blagdon and Aquagarden brands into the partnership.

Sera brings its strong market presence in Europe and a high quality range of food and care products for aquariums, garden ponds and terrariums. Interpet complements the portfolio with innovative solutions, a strong market position in the UK and contributes to the diversity of the range with its brands. Together, the two companies have more than a century of experience. Especially in the pond sector, Interpet's products are a significant addition to the Sera range.

This collaboration will further develop a strong and sustainable product range. „The focus is on a passion for fishkeeping and a commitment to the highest quality and innovation“, explains Maximilian Deharde, managing director of Sera. „Our partnership with Interpet is an important step towards a successful future. Together we will combine our strengths and offer our customers an even more comprehensive range of products“, promises Deharde.