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General Mills acquires Edgard & Cooper

May 5, 2024
The American pet food manufacturer General Mills has announced that it has completed the acquisition of Edgard & Cooper, one of Europe’s leading independent premium pet food brands. “Edgard & Cooper is at the intersection of our Accelerate strategy's core markets and global platforms,” said Jon Nudi, group president, Pet, International and North America Foodservice, General Mills.

Established in 2016, Edgard & Cooper is one of the fastest-growing and most-recognised independent pet food companies in Europe, with estimated 2023 retail sales of more than 100 mio euros across 13 markets. Headquartered in Kortrijk, Belgium, Edgard & Cooper will be a separate operating unit led by its three founders, Koen Bostoen, Louis Chalabi and Jürgen Degrande, with its financial results consolidated into General Mills’ International segment.

General Mills will fund the acquisition with cash on hand. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of 20.1 bn dollars.

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