Jean-Marc Baduel has been named new CEO and Giorgio Massoni will become general manager in a bid to strengthen the performance of dog food brand Forza10.
Baduel is currently general manager of CODICO – which acquired SANYpet earlier in 2021 – and the Italian producer wants to profit from his “long-term experience” in the industry.
At the same time, Giorgio Massoni is to become the new general manager to further strengthen the group’s brands through a process of internationalization.
The company said that SANYpet and Forza10 aim to reach a stronger position in the segment and expand internationally “after the big domestic success in Italy.”
Massoni has previously worked as Veterinary Manager and General Manager in different pet food companies.
