The Zolux Group of France presents Hopi by Saint Bernard, a new brand for supermarkets and hypermarkets. In particular, the company emphasises the sustainability of the new brand, as the products are being developed with a reduced ecological footprint. They will also provide support for associations and organisations committed to animal welfare and biodiversity.
An assortment of food products for wild birds has been chosen to launch the range. For every 15 Hopi products purchased by customers, the YouCare organisation will plant a tree. Zolux's declared aim is to plant 60 000 trees by 31 March.
The Hopi range is expected to be extended to include products for dogs, cats, small animals and aquariums.