The Canadian natural pet food company Aliments Mackenzie has announced the acquisition of Petit Muso, a manufacturer of dog treats. Petit Muso was founded in 2012 and distributes its treats in over 300 pet stores throughout the state of Quebec.
Sara Gravel, CEO of Aliments Mackenzie, will be managing the Petit Muso brand from the Aliments Mackenzie headquarters in Bromont. She promises a complete rebranding within the next few months.
From a strategic standpoint, this acquisition is part of Mackenzie Foods' promise to bring forth its expertise to the Canadian pet food market. Already the owner of the Faim Museau brand, which produces raw food, recreational bones and high-end treats, the firm says it is continuing to expand in the natural pet food world.