Aldi opened its first store in China this month. The store is in Shanghai and plans call for nine more stores to open there soon. Lebensmittel Zeitung expects the medium-term store count to reach 50 to 100 in order to obtain the necessary economies of scale.
Sources say the store format is more modern than those in Europe. Under the slogan ‘Everyday value – Handpicked for you’, Aldi will be offering a more upmarket proposition than on any of its other foreign markets. The convenience-oriented assortment will apparently feature many import goods from Europe, including the dairy products and cosmetics.
