Pure Pet Food, the award-winning manufacturer of dehydrated and freeze-dried pet food has secured a £2m investment from NVM Private Equity (NVM) to accelerate its plans to make healthy choices for pet owners easy and accessible.
Their low processed natural recipes have become the go-to option for pets suffering from a range of ailments and sensitivities.
The innovative Yorkshire based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly grown from a tiny business which started life in Daniel’s kitchen, to a brand that is now sold around the world and in major retailers such as Pets at Home.
Pure produces natural pet food products in their very own human grade food facility in West Yorkshire. The company’s innovative manufacturing techniques allow for products that not only address current market trends to feed a low processed and high-quality food, but also avoids the inconvenience and expense which can prevent a significant number of owners from doing so.
Founder Mat commented “Pure first started after we decided to do our own research into the current commercial pet food available and exactly how it was made. It made little sense to us that highly processed food, containing low-quality ingredients, manufactured into small brown biscuits that are fed to pets each day was possibly the healthiest diet option.”
