Zooplus, Europe's leading online shop for pet products, suffered a loss of 2.3 mio euros on its earnings before tax (EBT) in 2018. This emerged from the final figures for the last financial year. The company cites high marketing, logistics and IT investment to consolidate its business as the reason for the negative result.
In 2018 Zooplus increased its sales by 22 per cent compared with the previous year to 1.342 bn euros (as already reported). The company was also pleased to note a slight increase in its gross profit margin from 28.5 to 28.7 per cent.
In the current financial year Zooplus aims to strengthen the brand through greater personalisation and by enhancing its emotional appeal. Social media marketing and selected offline marketing instruments will also be expanded. The company expects sales growth of between 14 and 18 per cent for 2019, and given the current situation believes that its 2016 prediction of sales of 2 bn euros by fiscal 2020 will only be achieved at a later date.
