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Inspired Pet Nutritioní»s ambitions


Feb 11, 2024
The British pet food manufacturer, which is celebrating 100 years in the business, wants to become a top player in the country.

Yorkshire-based pet food business Inspired Pet Nutrition (IPN) has announced that it reached a milestone sales revenue figure of £200 million ($253.8M/€233.3M) in 2023.

The company says that in the last 5 years, it has doubled its sales revenue mainly due to the organic growth witnessed throughout the period and the acquisition of Pet Food UK in 2021, led by private equity business CapVest. 

Previous pet food acquisitions and investments that pushed its capital growth include an investment into Real Pet Food Company in 2007, which now houses IPN’s treats kitchen and wet food plant, and the launch of natural dog food brand Harringtons in 2008.

The family-founded business will target at least £500m ($633.8M/€582.9M) in sales within the next 5 years and to become one of the big 3 UK pet food manufacturers.


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