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Sergeant¡¯s Pet Care Products Caring for Pets since 1868


Apr 2, 2005

Sergeant's Pet Care Products, Inc. is one of America's oldest, best-known, and most respected manufacturers and marketers of pet supplies. Founded in 1868 in Richmond, Virginia, Sergeant's has been in Omaha, Nebraska since 1989.

The Sergant's brand is one of the icons in the United States pet supplies industry. Among consumers, the Sergeant's brand is one of the most widely recognized brands in the pet supplies category with significant brand equity. The brand carries a reputation among consumers for dependable, reliable and quality products.

With the legacy of its founder, a pharmacist, and after many years as part of a large pharmaceutical firm, Sergeant's is widely known for its health care and flea and tick products. But today Sergeant's natural and formulated treats, toys, accessories, and bird and small animal products.

 

Recent Innovations:

Throughout its history, product development has been an important activity at Sergeant's. With the recent emphasis on better care of pets, their product development team has responded with new products to meet today's needs .Two examples of recent product introductions include DentaFursh® dental chews and Sergeant's Gold™ Squeeze-On Flea Control for Cats.

DentaFresh dental chews are the result of an effort by them to develop an effective and edible canine dental chew, in response to the attention that veterinarians and dog owners have given dental care in recent years. Good dental care is a critical element in the overall health of dogs. These high protein, edible, highly palatable chews have been shown in clinical tests to maintain teeth cleanliness and to help clean up canine teeth.

Sergeant's Gold™ Squeeze-On for Cats is a more recent product introduction by them. With shipments to retailers beginning in July 2004, this product is the result of some seven years of development work by Sergeant's. This product for cats is specially formulated to provide gentle, but effective, control of fleas, ticks and mosquitoes.

 

The Business Today

In recent years Sergeant's has enjoyed significant growth in sales and distribution. The company's products can be found in large and small pet stores, hyper-marts, discount stores, grocery stores and drug stores through-out the US. In addition, they have an active and growing export business with distribution in more than forty countries at this time.

They are using a multi-brand approach to the market and under the "umbrella" brand of Sergeant's. With a production facility for treats in Greeley, Colorado, a manufacturing and packaging facility in Memphis, Tennessee, and a large distribution center in Memphis, Sergeant's is poised to continue its growth, and continuing its tradition of "caring for pets since 1868 ".

The company's international business is managed by John Snyder, senior vice president sales and Joel Adanson, senior vice president marketing.

 

For further information:

www.sergeants.com

Email:contact@sergeants.com

 

PETS International Magazine Issue 5 2004

 

  


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