Central Garden & Pet has partnered with CASCO Pet in the U.S. through a joint exhibition area at the Global Pet Expo in Orlando.
Through the partnership, Central Garden & Pet and CASCO Pet are unifying to become the singular solution provider for retailers across the aquatic, reptile, small animal and pet bird categories, said company officials.
The companies’ combined retail expertise will offer fully-integrated solutions, incorporating a broad selection of live animals (Segrest/Sun Pet), featured award-winning retail fixtures (CASCO Pet), supported by top consumer brands, such as Aqueon, Zilla and Kaytee. The result will be best-in-class “retail theater” merchandising and category management that elevates the in-store experience to drive category excitement and growth.
“We are delighted to partner with CASCO Pet. Their exceptional creative talent and technological innovation will provide us with synergies that will drive a paradigm shift in the pet industry,” said Rodolfo Spielmann, president of pet consumer products at Central Garden & Pet. “For the first time, customers will be able to work with one company through the entire supply chain to drive traffic to their stores.”
Mathew Bubear, CEO of CASCO Pet said the company is thrilled to partner with Central.
“We share many of the same values and our global reputations for innovation and animal welfare, combined with our talented teams, will provide our customers with an unparalleled product and service offering,” he said. “When the news of their emboldened move to acquire the dynamic fish distributor Segrest broke in 2016, it proved beyond a doubt Central’s commitment to grow the retail pet industry.”
