Pets at Home, a pet product retailer based in the United Kingdom, has launched a private label dog food brand that is marketed as “totally natural at a price that won’t break the bank.”
The private label dog food range, available exclusively in Pets at Home, comprises complete wet and dry foods covering all life stages and also includes weight-management and sensitive variants.
The private label dog food meal formulations are all wheat free, with meat as their main ingredient. There are a variety of flavors such as chicken with turkey and beef with lamb, plus all Step Up to Naturals recipes include fruit and vegetables.The individual private label dog food products are made with whole grains, whole oats, barley and brown rice. They all include omega-3 and -6 polyunsaturated fatty acids.
All products in the recipe come with a guarantee, which means pet owners can simply get their money back if their dog is not 100 percent happy with their choice.
