The Placek Group has acquired an undefined minority stake in MiMaJa d.o.o, a leading pet food retailer in Slovenia. By virtue of this transaction, the group has integrated MiMaJa’s strong brand of the Mr. Pet retail chain into the Placek Group’s portfolio. The management and majority ownership of MiMaJa d.o.o remain in the same hands following settlement of the transaction. On signing the share purchase agreement, Mr Vladimir Miksa, a member of the top management of the Placek Group, said: “By acquiring this stake in Mr. Pet, we have gained access to a new, appealing market. Our partnership with MiMaJa d.o.o. has laid robust foundations for further business developments in Slovenia. We have chosen Mr. Pet for its undeniable success and its indisputable quality. Both sides will benefit from synergies stemming from this partnership.” MiMaJa d.o.o. will soon introduce a line of private label products developed exclusively by the Placek Group. Both parties to the transaction decided not to comment on details of this acquisition.
The Placek Group is a leader in the distribution of pet products in central and eastern Europe. It is involved in the wholesale and retail trade with a total of 142 stores operating under the names Super Zoo, Dino Zoo and Kakadu. The group now operates in the Czech Republic, Slovakia, Latvia, Poland, Ukraine and Russia and employs approximately 1 100 employees. The total unconsolidated turnover of the Placek Group exceeds € 100 mio. MiMaJa d.o.o. operates 13 pet shops under the well-known Mr. Pet brand. The chain is a market leader in Slovenia.
