Online U.S. Pet Product Sales at $2 Billion

Internet sales of pet products are on the rise. Market research publisher Packaged Facts in Rockville, Md., estimates that online sales account for approximately 4 percent of the $44 billion U.S. market for pet products in 2014—around $2 billion at retail. Internet sales of pet products are projected to grow between 10 percent and 15 percent annually through 2018, substantially outpacing Packaged Facts’ projections for overall pet product retail sales growth.

The findings were published in the Packaged Facts report, Pet Product Retailing in the U.S.: Channel Competition and Consumer Shopping Trends, 2nd Edition, which can be obtained by visiting www.packagedfacts.com/Pet-Product-Retailing-8773345/. 

According to Packaged Facts’ April/May 2014 pet owner survey, 41 percent of pet product buyers agree they use the Internet to find information about pet care services, and 39 percent agree they use the Internet to help choose which pet foods to buy. Also, 16 percent of pet owners used an online pet finding service for their most recent dog acquisition, and 10 percent for their most recent cat acquisition, according to the survey. Overall, more than 5 million dog or cat owners use the Internet to purchase pet products, up 77 percent from 3 million owners in 2010.