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Spectrum Brands Holdings Acquires Salix Animal Health


Jan 25, 2015

Spectrum Brands Holdings, a global consumer products company with a portfolio of leading pet brands like Tetra, FURminator and IAMS, has acquired Salix Animal Health, a manufacturer of natural rawhide dog chews, treats and snacks. Financial terms of the transaction were not disclosed.

“Salix will further strengthen, expand and diversify our Pet segment’s position in rawhide dog treats, which is a fast-growing pet sub-category with estimated annual global retail sales of $2 billion,” said Dave Lumley, chief executive officer of Spectrum Brands Holdings. “It will provide important channel and brand differentiation for Pet’s North American Dingo business, along with immediate revenue opportunities in Europe and Latin America.”

Salix offers a comprehensive line of chews made from beef hides, pork, chicken, beef and other various proteins. Salix branded and private-label products are sold to mass merchandisers, grocery stores, pet specialty stores and warehouse clubs. Its two flagship brands are Healthy-Hide, which is marketed across the Good ‘n’ Fun, Good ‘n’ Fit, and Good ‘n’ Tasty family of brands, and Digest-eeze. The business has strong patents around flavors and digestibility.

Salix has a flexible supply chain, including multiple manufacturing plants in Brazil, Ecuador, Mexico and two in Colombia, which will give Spectrum Brands’ Pet business increased optionality for a low-cost global rawhide production and supply network.

“Salix is an excellent opportunity for us in a number of ways, including the ability to expand our strong Dingo dog treats business with complementary product offerings, enhance our intellectual property and innovation with the Digest-eeze enzyme technology, and provide an improved vertically integrated sourcing model in the Americas,” said David Maura, chairman of the board of Spectrum Brands Holdings. “This deal is a classic ‘plug and play’ acquisition for us, with immediate synergies on the cost side and very attractive top-line growth opportunities globally. I welcome Salix to the Spectrum Brands family of businesses, and I am personally excited about our future together as we take this business to new heights.”

 

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