Path : Home > Industry > Bionic Acquired by Outward Hound and Riverside

Bionic Acquired by Outward Hound and Riverside


Jan 24, 2015

The Riverside Co., a New York private equity firm and owner of Outward Hound, formerly Kyjen, acquired Bionic Pet Products, manufacturer of the Bionic brand of mostly orange rubber dog toys, to complement Outward Hound’s interactive dog toys.

"We’re excited about bringing Bionic’s fantastic products to millions of new consumers,” said Steve Rice, vice president of The Riverside Co. "Bionic offers some of the most durable and fun dog toys in the market today and will add an exciting new dimension to the Outward Hound portfolio.”

Bionic dog toys are made from Bionic Rubber, a proprietary formulation that uses only FDA food-grade materials, floats, is dishwasher safe and is 100 percent recyclable.
 
Bionic Pet Products is headquartered in Ladera Ranch, Calif.

Financial details of the deal were not disclosed, but The Riverside Co. did state that it focuses its business dealings on growing companies valued at up to $250 million.

 


  • Previous: Spectrum Brands Holdings Acquires Salix Animal Health
  • Next: Pouches up, cans down in demand for petfood packaging
  • Industry New

    Partner Links

    Go to Top

    HOME - About PetsGlobal.com - Industry Links - Update my company - Contact PetsGlobal.com

    Copyright 2001-2029 PetsGlobal.com All right reserved