New investor for Musti ja Mirri

EQT Mid Market Fund has acquired Musti ja Mirri Group, a leading pet speciality retail chain in Scandinavia. Musti ja Mirri Group operates under the Musti ja Mirri brand in Finland and Grizzly Zoo in Sweden. The management team of Musti ja Mirri will co-invest with and partner EQT Mid Market to continue driving the growth and development of the company.

Since the acquisition by Vaaka Partners in 2010, Musti ja Mirri has grown very rapidly by significantly developing its operations and expanding into Sweden through the acquisition of Grizzly Zoo in 2012. Musti ja Mirri Group had revenues of €25 mio when acquired in 2010, but achieved €81 mio of pro forma revenues in the year to September 2014.

EQT Mid Market’s strategy will be to accelerate growth through continued expansion of the store network across the Nordic countries, significant investment in developing Musti ja Mirri’s online and omni-channel platform further and the accelerated launch of adjacent pet-related services.