International Private Label Yearbook

The Private Label Manufacturers Association (PLMA) has launched its new edition of the International Private Label Yearbook. The guide comprises new figures for the Private Label market of pet food products by volume and by value. In value the market share of Private Label products are highest in Germany (54.7 per cent), Portugal (54.4 per cent) and Spain (52.8 per cent). At the lower end of the ranking are Finland (13.1 per cent), Norway (19.9 per cent) and The Netherlands (24.5 per cent).

Private Label products’ share in volume is highest in Portugal (72.8 per cent). Followed by, Spain (70.6 per cent), Germany (66.9 per cent) and Hungary (66.8 per cent). At the lower end of the ranking are Finland and The Netherlands (each 29.4 per cent).