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The European pet food manufacturer PPF has reported sales growth of 6 per cent for 2013.


Feb 15, 2014

The European pet food manufacturer PPF has reported sales growth of 6 per cent for 2013. Total group sales for the previous year were € 225 mio across the 28 markets in which the Budapest-based company operates.

According to PPF, sales growth in 2013 was driven by significant increases in sales of new product formats, by entering new markets, increased sales of branded products and by more than doubling sales in the UK and France. The company significantly increased its presence in the key European markets. In November 2013, PPF signed an agreement to supply Tesco with own-label products for sale in the UK. This builds on the long-standing relationship PPF has with the retailer in central and eastern Europe.
New products accounted for 35 per cent of sales in 2013, demonstrating PPF’s continued strength in innovation. Premium formats delivered strong growth, with pouch sales increasing 90 per cent and single-serve up 63 per cent. The company’s branded products delivered sales growth of 25 per cent.

The company forecasts that it will triple its UK sales in 2014, as well as doubling them in Germany and France.

 

 


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