Giuliano Rombolà is the new general director of Morando, one of the leading pet product companies in Italy.
In his new role Rombolà will be responsible for consumer and retail marketing, the commercial development of distribution channels for food and special products of the company and for managing logistics. He will represent Morando's pet food department in all of the company's business operations.
The Morando family has appointed Giuliano Rombolà as general director so that the composition of the board of directors will remain unchanged with a view to continuity, with Enrico Morando, company founder, as chairman and Walter and Giovanni with their respective son and daughter Franco and Laura as directors.
To make the most of the company's opportunities with regard to growth and development in the pet food market, the decision was taken to bring in the expertise of a manager with extensive experience of the mass market sector, according to the company.
Rombolà was with Mars Italia for 16 years, most recently as impulse channel, speciality dealer and e-commerce sales director and media director.